Bench 16: CRO on WooCommerce and WordPress
Conversion work on the open platform: WooCommerce checkout control, WordPress landing pages, plugin discipline and the speed costs of a full plugin folder.
The bench guide
Working guides on this bench
CRO on WooCommerce and WordPress Carts and Coupons in WooCommerce The WooCommerce cart is where the basket becomes money, and coupons are where a helpful saving can become a distraction that sends buyers hunting for codes. Make the cart a confirmation, and coupons a quiet facility. CRO on WooCommerce and WordPress Checkout Blocks Versus the Classic Checkout WooCommerce offers a block based cart and checkout alongside the classic shortcode experience. The right answer for your store depends on version, theme and extension support today, not on which approach sounds newer. CRO on WooCommerce and WordPress Lead Forms on WordPress: Plugins, Spam and Follow-Up On WordPress the form plugin is easy to choose and easy to neglect. Leads are lost less by plugin choice than by broken notifications, spam defences that block real buyers, and follow up that arrives too late. CRO on WooCommerce and WordPress Migrating Platforms Without Losing What Converts A platform migration loses conversion in the details nobody listed: redirects, product data, checkout habits, email flows and the pages that quietly earned. Inventory what converts before you move, then prove the new home kept it. CRO on WooCommerce and WordPress Mobile on WordPress: Themes That Respect the Thumb Most WordPress conversion problems are now mobile problems: menus built for cursors, product controls sized for mice, and pages that load a desktop worth of decoration onto a phone. Judge the theme where the thumb works. CRO on WooCommerce and WordPress Page Builders and Conversion: Freedom and Its Price A page builder lets a small team lay out landing, service and product supporting pages without a developer. The price is paid in page weight, inconsistency and mobile compromises unless the builder is used with rules. CRO on WooCommerce and WordPress The WooCommerce Checkout: Fields, Order and the Editor Question WooCommerce checkout asks for what the platform and your extensions think orders need. Buyers need less, in a clearer order, with any genuinely necessary extra field explained at the point of asking. CRO on WooCommerce and WordPress Updates, Security and the Trust They Underwrite Buyers cannot see your update log, but they see its consequences: a site that works, looks current and never greets them with a warning or a broken page. Maintenance is trust work with a schedule. CRO on WooCommerce and WordPress WooCommerce Analytics and GA: Two Views of the Same Store WooCommerce analytics knows orders and products in platform terms; Google Analytics knows sessions and journeys in its own terms. Used together with clear definitions, they agree enough to act on. Mixed carelessly, they argue. CRO on WooCommerce and WordPress WooCommerce Product Pages: Fixing the Defaults That Cost Sales A default WooCommerce product page is orderly but generic: gallery, summary, tabs and related products in fixed places. Keep what works, move what buyers need earlier, and add only the information your products require. CRO on WooCommerce and WordPress WordPress Speed: Hosting, Caching and Images in That Order WordPress speed advice often starts with plugins and images because they are visible. The order that works is hosting first, caching second, then images, plugins and theme weight on a foundation that can respond.