Terms

Reading this site means accepting the position stated here: it is an independent methods publication, and your own measurements are the only authority on your store.

Information, not a promise

Guides explain conversion methods and the evidence behind them. They are general information, not consultancy, not a forecast and not a guarantee that any change will improve any particular store's results. Conversion depends on your traffic, your offer and your market; a change that helped another business may do nothing for yours, which is why every guide teaches the measurement alongside the change.

Accuracy and dates

Every guide carries the date its evidence was last checked. Research is revised and platforms change their behaviour; a guide is a dated snapshot of a checked position, and its checking date tells you how current the snapshot claims to be. Figures quoted from third-party research belong to their publishers and are attributed. We correct errors openly on the corrections page.

Reuse

Short quotations with a link back are welcome. Republishing whole guides is not permitted without written permission.